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InläggPostat: 2019-01-02 08:04:34 Svara med citatTill överst på sidan

Fast forward to 2010.I now own my own marketing company.the economy is tough and every dealer is pinching every penny to get the most return on investment and direct mail is no longer performing the way it once was on a consistent basis.


So many of us in the great direct mail boom of the 90s and early 2000s had become order takers.forgetting our sales training.living high on the hog so to speak. However Nike Air Max 270 KPU TPU Uomo Grigie Nere Italia , the old saying is that ‘pigs get fat and hogs go to slaughter’. Many a salesman has been slaughtered with the economy – so, after picking myself up, dusting myself off, I realized it was time to stop living a clich?’ and to get busy learning about internet marketing so I could explain it to my dealership friends and customers.


What an education! The terms were strange: bidding on placement, clicks and impressions, Meta Tags Scarpe Nike Air Max 270 Flyknit Marrone Argento Italia , Keywords, Ad Words, SEO, SEM, PPC and more.. If I am in the advertising and marketing business and this was difficult for my 46 year ‘old dog self’, I began to wonder about the owners Scarpe Uomo Nike Air Max 270 Flyknit Nere Bianche Italia , GMs and GSMs in my same age bracket that, like me, felt like an ‘old dog’ with the digital wave of the future.


The good news is that digital marketing is effective, can be targeted and is affordable. Learning it may take some effort but it is time well spent.


Of course having a marketing director or ad agency on staff is helpful with the digital age, but in this day and age of cut backs, that is not always an option. If that is not an option for your store Scarpe Nike Air Max 270 Flyknit Nere Arancione Italia , do you feel somewhat confused where you think you should know more? It’s progress, not perfection, which will help you with your marketing. Every company will promise you the pot of gold at the end of the rainbow but how they get there and the size of the pot all differ!


If we are not armed and educated to a certain extent, how does one know which vendor or company to choose? How can one tell which company will get us to the end of the rainbow and the pot of gold quickest for the least investment? What product delivers the highest return? Do traditional media still play a part in auto sales and how is that changing? To help reinforce my new education and yours, here is a short list of important digital marketing terms, simply described Nike Air Max 270 Just Do It Uomo Nere Arancione Italia , as they relate to a dealership:


1. Digital Marketing is promoting your dealership with digital programs to reach consumers. This includes Internet, Mobile, Television, Radio and Social Marketing, along with any other form of digital media marketing. Along with digital marketing would be Autotrader, Cars Nike Air Max 270 Just Do It Bianche Arancione Uomo Italia , Craigslist, Online Used Car Classifieds, your website & banners,
2. Key Words – Specific words used in search engines to find your website. Search terms a consumer would use to find your business on the internet.
3. Banner Ad – A paid ad that is on a webpage – usually at the top or bottom – that promotes your dealership. It is created so the consumer can click on it for more information by taking them to a Microsite or your website.
4. E-commerce is short for Electronic commerce – a virtual store on the internet where goods and services are sold.
5. Microsite – A secondary site with its own domain name, typically 5-7 pages, used for special sales or events.
6. On Page SEO-Words used on your website that are relevant and purposely placed in titles Scarpe Uomo Nike Air Max 270 Bianche Blu Italia , URLs, headings and page text. Optimizing the description of your page for Google rankingssearches.
7. Off Page SEO – Inbound links from other sites to yours – such as a body shop, parts store, etc..linking to your dealership. The more links your website has the more Google sees them as referrals and ranks your site higher which means you will be found closer to the front on GoogleYahooASKBing, etc..


I have outlined some basic digital terms here. As business owners and leaders, we cannot allow our fear or outdated education to hold us back. It is our responsibility to not follow the wave of the future but to create it – and so welcome your self to the 21st Century of internet marketing!


This is one of my favorite tools for finding key words to place in websites. It is a starting point I compare with sampling from friendsfamily and comparison to other keyword sites. Since Google is the largest search engine I take into account what they have to suggest when I am designing and writing a website for a customer: I combine all the words I come up with Scarpe Donna Nike Air Max 270 Triple Bianche Italia , eliminate ones that that don’t fit and then take what I consider to be the top 25 and write them into the copy. Sometimes, if I can see how many searches the words were used in, I may eliminate the top searches since a smaller company cannot compete with a large corporation – it depends on the size, budget and targeted market! Since going down this self driven path of digital marketing, I have made personal advances in learning in an area I was hesitant to participate in. Greater than that, however Scarpe Uomo Nike Air Max 270 Flyknit Blu Bianche Italia , is being able to use the internet to drive traffic to my dealership customers, knowing I have decreased, in many many cases, the cost per unit sold from over $300 to under $100 – knowing I have helped them reduce their per lead purchase cost from over $20 to under $10 with organic searches tied into their websites, keywords and descriptions. This ‘old dog’ challenges any other ‘old dogs’ to get off the porch of traditional media and run with the young dogs of the digital marketing era! By Marlena Smith CEO AMP Marketing www.ampyourmarketing 800-916-1245


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